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The Partner Channel Podcast

In each episode of the Partner Channel Podcast we will focus on a channel leader’s experience, wins, and challenges. We'll also dive into their vision on the future of the channel ecosystem.
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The Partner Channel Podcast
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Now displaying: Page 1
Mar 5, 2024

Today's discussion teases an upcoming industry report on partnerships by Albound, Reveal, and Superglue. The focus is on businesses shifting to relationship-based co-selling, marking a deliberate change in strategy from traditional inbound and outbound methods. Tune in as industry leaders talk about the buying landscape is evolving

Nov 28, 2023

In this enlightening podcast episode, Pete Rawlinson (CMO of Allbound) engages in a deep conversation with James Partington (Head of Partnership Programs at Hootsuite) about the significance of developing a partner-centric journey and the steps they took to formalize their own partner program.

Listen as James takes us through his valuable experience at Hootsuite, highlighting the key considerations they made during their partner program revamp. He emphasizes the importance of providing clear value to partners and debunks the notion that a “build it and they will come” mindset works with partner portals.

Oct 18, 2023

In this motivating episode, Ali Spiric, Marketing Manager at Allbound, sits down with Shane Forster, Country Manager DACH at Reviews.io,  to discuss the art of retaining successful partnerships.

They delve into common challenges and innovative solutions, focusing on the importance of trust, training, and mutual understanding. Shane shares remarkable insights on the role of positivity, humility, and motivation in fostering productive collaborations.

Listen in as they explore how making partners feel valued and helping them impress their clients can transform business relationships.

 
Sep 26, 2023

Explore the evolving world of partnerships with Allbound CMO, Pete Rawlinson, and Ben Wright, Founder of PartnerFuel, in this insightful Partner Channel Podcast episode.

They delve into the changing dynamics of partner-led growth, emphasizing the importance of optimizing the partner experience and treating partners like valued customers.

As PRM (Partner Relationship Management) technology continues to evolve, they discuss the role it plays in fostering transparency, enabling better relationships, and driving ecosystem growth.

Whether you’re new to partner management or an experienced partner manager, their wisdom offers valuable insights to enhance your partner program and navigate the ever-evolving partnership landscape.

Sep 20, 2023

Building partnerships requires a proper framework, and a duct-taped plan leads to unhappy partners, unmet goals, and, ultimately, a lack of support from the C-suite. Putting in the time to create a thorough go-to-market plan is what can be the difference between groundbreaking partner revenue and a fizzling partner program. Learn how to do it right in this episode.

Jun 27, 2023

In this episode Ali Spiric, interviews Jisse Plaggenborg, the Channel Sales Leader at Teamleader. Together they discuss:

  • How the Teamleader partnerships team doubled the internal headcount in four years
  • What the 80/20 rule is (and how to break it)
  • Why you should break up partners into high touch and low touch groups
Jun 13, 2023

In this episode of the Partner Channel Podcast, Ali Spiric interviews Damiaan Van Zanen, the head of partnerships at Total Synergy. They discusses the types of partners Total Synergy works with and the importance of understanding partnership goals before formalizing contracts. This episode provides valuable insights into Damiaan's partnership journey and finding the right balance between formality and informality.

May 30, 2023

This week on the Partner Channel Poddcast, Ali Spiric welcomes Enryck Serin, the go-to-market lead of partnerships at Poly.ai, a top-ranked company by Forbes. With Enryck's, they discuss the topic of utilizing resellers to enter new countries or regions. They also touch on the appeal of making the jump to the UK market, its language advantages, and its role as a stepping stone for both US and European companies.

May 22, 2023

In this enlightening episode of the Partner Channel Podcast, we dive deep into the crucial early months of establishing a partnership function within an organization. Join host Palmer Foster and his guest Damiaan Van Zanen as they delve into the important steps involved in onboarding and nurturing partnerships during the initial months. 

May 15, 2023

In this episode, join Tori Barlow of Allbound and Julie Koslen Diehl, Director of Global Partner Ops at insightsoftware as they dive into the world of reseller partnerships and unravel the secrets behind tiering strategies. Whether you're a startup seeking to expand your market reach or an established business aiming to optimize your distribution channels, understanding how to effectively categorize and manage reseller partners is crucial.

May 1, 2023

For this episode of the Partner Channel Podcast, sit down with Tori Barlow, VP of Marketing at Allbound, and her guest Jason Ashman, Senior Director of Strategic Alliances and Partnerships at SaaS Labs. Togther, they're talking all about aligning internally to better enable partner success.

Apr 27, 2023
This week, on the EMEA Partner Channel Podcast, the voice of the EMEA channel.
Join Palmer Foster who has a conversation with Per Allin, Head of Partnerships Growth at Contractbook.
 
Together they talk about:
 
  • Starting and scaling partnerships: some of the biggest challenges partnership professionals are experiencing, in particular when partnerships are a fairly new function
Apr 17, 2023
This week, on the EMEA Partner Channel Podcast, the voice of the EMEA channel.
Join Palmer Foster who has a conversation with Niels Bergmans, Partner Manager Lead at Tracify
 
Together they talk about:
 
  • How Neils started  with a ‘box of partners’ and how he made sense of it all 
  • First fails of going international + communication struggles
  • Advice to anyone new to channel
Apr 13, 2023

On this episode, host Tori Barlow is back with Shubham Sood, now the Operaions Specialist for Channel at JustCall. It's been a few months since we last caught up with Shubbham and he is excited to share what he's learned, what's changed, and what you should do to see success with your partnerships.

Apr 10, 2023

This week, on the EMEA Partner Channel Podcast, the voice of the EMEA channel.

Join Palmer Foster who has a conversation with Guillaume Runser, Head of Sales - Growth Markets and former Head of EMEA Partnerships at Mixpanel. 
 
Together they talk about:
 
  • Building and running a partnership program in EMEA: the good, the bad and the ugly
  • Diversity fostering innovation: how running a partnership program across very diverse regions fosters innovation
  • Privacy/Data Security - critical topic in EMEA. Privacy is cultural in EMEA
Apr 6, 2023

On this episode, Tori Barlow is joined by Elliot Myers, founder of the Affiliate Marketing Advisor. The two are talking all things affiliate programs, including Elliot's past experiences at GymShark and the lessons learned that allow you to set up an affiliate program that achieves.

Apr 3, 2023
This week, on the EMEA Partner Channel Podcast, the voice of the EMEA channel. Join Palmer Foster who has a conversation with Alan Walsh, Global Head of Partnerships at Trade Ledger and a mentor on Accenture’s Tech Innovation Lab. 
 
Together they talk about:
 
  • Partnership ecosystems within the Fintech space
  • Top Tips for Partnerships
Mar 30, 2023

On this episode of the Partner Channel Podcast, host Tori Barlow is catching up with Amiee Keenan, Founder and Chief Marketing Officer at the ISV Society. Together, these two are taking on the hot topic of co-marketing and how ISVs can measure their success. Tune in to learn more!

Mar 27, 2023

The term partner-first strategy has been increasingly used – but what does it mean, how do you get buy-in from your C-suite to give partnerships a seat at the table, and what does it look like in practice.

If you missed our live-recording of the podcast, no worries! We saved the recording, so you can listen in and gain great insights from host Tori Barlow and her guests Margot Mazur and JohnMcCabe whenever you'd like! 

Mar 20, 2023

On this episode, host Tori Barlow welcomes Mat Batterbee, Global GTM Solutions Director at Pax8. Thee two are talking cloud tech providers and how to capitalize on them in the startup sphere. Listen in and learn about what cloud tech providers are, and how to go about leveraging them in a mutually beneficial way.

 

Mar 13, 2023

This week, we're back with host Tori Barlow and for this episode she's joined by Allbound Award winner, Stanislaw Wasowicz of Smart Recruiters. The two are talking all about creating a culture within an organization that enables and encourages collaboration. 

Mar 6, 2023
This week, we launch New EMEA Partner Channel Podcast, the voice of the EMEA channel.
Join Palmer Foster who has a conversation with Max Büsher, Manager Integration Partner at Shopware.Together they talk about:
  • Experience at Shopware and career progression that started from an apprenticeship program
  • Redesigning a partner program
  • Challenges faced working with different countries within Europe, relying on partners and channel
  • Setting up in the UK - the challenges and key learnings
Feb 27, 2023

Our host and VP of Marketing at Allbound, Tori Barlow, sits down with the Founder and CEO of Channext, Rick van den Bosch. Listen as they discuss how to fill the gap in partner engagement and optimize output from partners across the globe.

Feb 13, 2023

We're seeing double this week on the Partner Channel Podcast. Host Tori Barlow is joined by both Mike Coleman, SVP of Enterprise Sales and Channel Chief at First Orion, and Mike Otting, SVP of Platform and Wholesale at First Orion. The trio talk all about what branded content is, and the kinds of challenges the First Orion partner team faced. Listen in and learn more!

Feb 6, 2023

This week, join host Tori Barlow for her conversation with Marco de Paulis, Director of eCommerce over at Ryder. Together, the two talk about how to avoid "sucking" at partnerships and how to give before you get when working to forge new relationships.

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