In his debut Partner Channel Podcast episode, Meshach Amuah-Fuster sits down with Glenn Robertson from Purechannels to discuss how to pick the best partner portal for your partners.

Allbound CEO, Daniel Graff-Radford is back hosting Jason Beal, from AvePoint on this episode. Their conversation covers the wide world of the Microsoft partner ecosystem.

In this episode, Tori Barlow speaks with Adam Michalski, from Partnered. Topics include: where to invest in your channel tech stack and how to bring attribution to the forefront of your channel strategy.

Katie Martinez, sits down with Dalyn Wertz, from Comcast Business, as well as one of Dalyn's mentees Annie Fabik from RSA Security. Dalyn offers key advice for people interested in being mentored. Annie describes how this foundational internship drove her career path and taught her the soft skills need to be successful in the channel.

In part two of this special edition of the Partner Channel Podcast, for our Women in Channel Summer Series, Katie Martinez, Director of Customer Experience, continues her conversation with Fiona Coughlan from AchieveUnite. Fiona offers advice on developing a career plan focused on your natural talents. 

In this bonus episode of the Partner Channel Podcast, Daniel Graff-Radford sits down with Greg Edwards from CryptoStopper to discuss the rise in ransomware attacks. Greg explains the evolving role of MSPs and some key ways to secure your tech stack. 

In part one of this special edition of the Partner Channel Podcast, for our Women in Channel Summer Series, Katie Martinez, Director of Customer Experience, sits down with Fiona Coughlan from AchieveUnite to discuss the key features of female leaders. Fiona also discusses how the past year has shaped female leaders and offers advice on how to become the superhero of your own career. 

In this episode of the Partner Channel Podcast, Daniel Graff-Radford sits down with Gauri Chawla from inRiver to discuss her past experience with scaling and building an ecosystem from scratch. She explains the core questions you should ask before starting a partnership and how to build a strategic value story. 

In this episode, Daniel Graff-Radford sits down with Tina Gravel from AppGate and Dan Tomaszewski from AppGate to discuss how to activate a security channel. They dive into lessons learned in 2020 and also discuss the changing role of MDFs in partner engagement. 

In this episode of the Partner Channel Podcast, Daniel Graff-Radford sits down with Robert Saxe from nVision to discuss how consumption-based models are impacting the channel. Robert Saxe also describes how to keep partners engaged in this ever-evolving ecosystem. 

In this episode of the Partner Channel Podcast, Dave Thomson, sits down with Mark Brigman of PARTNERNOMICS to discuss the impact of training channel managers on the art of partnering. With over 16 years of experience in the channel, Mark Brigman set out to learn how to develop a program that would teach the fundamentals and psychology of partnerships. 

In this episode, we have re-released a highly downloaded webinar episode from our Becoming a Channel Chief Series. This episode features Cody Jones, Head of Partnerships and Alliances, at Zapier. Daniel and Cody talk about the journey to becoming a channel chief and key lessons learned on the path to Zapier. Cody explains the WIIFM Factor and why this crucial piece of learning has helped him grow global channel teams.

In this episode of the Partner Channel Podcast, Larry Walsh sits down with Daniel to discuss key findings from Channelnomics annual reports and their impact on the ever-evolving role of channel managers. 

In this episode of the Partner Channel Podcast, Daniel sits down with Victor Antonio, host of the Sales Influence Podcast, to discuss how sales reps adapted to 2020 and the ever-evolving role of channel in our buying process. Victor shares an example of what a company did to adapt its sales strategy in 2020 and how it changed its business for the better.

In this episode of the Partner Channel Podcast, Daniel sits down with Melinda McBride, SVP of Global Alliances and Channel Partners at Equifax. Melinda explains the foundational elements of a partner program and why it's important to easily articulate you and your partner's value proposition. She also describes the importance of leadership buy-in and why there is no such thing as competition. 

In this episode of the Partner Channel Podcast, Daniel sits down with Heather K. Margolis to discuss key ways you can enhance your channel strategy in 2021. Heather explains the significance of micro-moments and offers tips to make the most of them.

In this episode of the Partner Channel Podcast, Daniel sits down with Zach Selch to discuss how to successfully sell through the channel internationally. Zach offers insight into the common misconceptions about international selling.   

In this episode of the Partner Channel Podcast, Daniel sits down with Janet Schijns to discuss why the channel has become a battle of districts. They also discuss the significance of SEO for you and your partner’s website as well as what to expect in the channel five years from now.

In this episode of the Partner Channel Podcast, David Thomson is back and talking with Daniel Graff-Radford and Jay McBain, Principal Analyst of Channels, Partnerships, and Ecosystems at Forrester. Jay discusses his recent research around partner experience overtaking customer experience as a priority for many companies and the trends he sees impacting 2021. Also on the table: Why automation should be at the forefront of channel management.

In this episode of the Partner Channel Podcast, Daniel Graff-Radford is back and talking with Sunir Shah, CEO of AppBind and President of the Cloud Software Association. Sunir and Daniel discuss the importance of building trust with your partners and why it is crucial to keep your channel simple in the beginning.   

In this episode of the Partner Channel Podcast, David Thomson, Chief Sales Officer at Allbound sits down with Natalie Nathanson, Chief Executive Officer at Magnetude Consulting to get her take on when to move from a direct sales model to an indirect channel. Natalie emphasizes the need for alignment and strong infrastructure before launching a channel program and some common mistakes some of her clients have made. 

Daniel talks with Marcus Cauchi, CEO of Last Laughs LTD, about the crucial mistakes channel managers make when training channel partners. They discuss a day in the life of a channel account manager and why it is the toughest sales job. Marcus explains why your last trip to McDonald’s is a metaphor for training your channel partners. 

Daniel talks with Garrett Helmer and Geoffery Vernon from PrinterLogic about the impact of digital transformation on the way we do business. Garrett offers insight into how an automation first mindset drove PrinterLogics creation and success while Geoff discusses the crucial aspects of a modern PRM.

In this episode, Daniel talks to Aaron Cullip, Executive Vice President at HKA Enterprises, on how to build a channel ecosystem from scratch. Channel Partners are wonderful! However, make sure you translate those referrals into real revenue for your company. Daniel and Aaron give you an executable partner relationship strategy from the ground up.