In this episode of the Partner Channel Podcast, Larry Walsh sits down with Daniel to discuss key findings from Channelnomics annual reports and their impact on the ever-evolving role of channel managers.
In this episode of the Partner Channel Podcast, Daniel sits down with Victor Antonio, host of the Sales Influence Podcast, to discuss how sales reps adapted to 2020 and the ever-evolving role of channel in our buying process. Victor shares an example of what a company did to adapt its sales strategy in 2020 and how it changed its business for the better.
In this episode of the Partner Channel Podcast, Daniel sits down with Melinda McBride, SVP of Global Alliances and Channel Partners at Equifax. Melinda explains the foundational elements of a partner program and why it's important to easily articulate you and your partner's value proposition. She also describes the importance of leadership buy-in and why there is no such thing as competition.