In our last episode of season 2, host Tori Barlow is joined by Jeremy Balius, Managing Director at Filament! If you've got your ears to the ground in the partnerships space, you've definitely heard the word 'co-marketing' a lot as of late. But how can you co-market efficiently and effectively? On this episode, we're talking all about what NOT to do when co-marketing.

This week, it's another familiar face returning to the Partner Channel Podcast! Martin Scholz, Co-Founder of PXP, is back again to join host Tori Barlow. This time, they're talking about what to do when you're NOT ready for parners. The two cover setting expectations and the three steps to take to ensure your company IS partner-ready.