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The Partner Channel Podcast

In each episode of the Partner Channel Podcast we will focus on a channel leader’s experience, wins, and challenges. We'll also dive into their vision on the future of the channel ecosystem.
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The Partner Channel Podcast
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Now displaying: Category: channel sales
May 22, 2023

In this enlightening episode of the Partner Channel Podcast, we dive deep into the crucial early months of establishing a partnership function within an organization. Join host Palmer Foster and his guest Damiaan Van Zanen as they delve into the important steps involved in onboarding and nurturing partnerships during the initial months. 

Apr 13, 2023

On this episode, host Tori Barlow is back with Shubham Sood, now the Operaions Specialist for Channel at JustCall. It's been a few months since we last caught up with Shubbham and he is excited to share what he's learned, what's changed, and what you should do to see success with your partnerships.

Mar 20, 2023

On this episode, host Tori Barlow welcomes Mat Batterbee, Global GTM Solutions Director at Pax8. Thee two are talking cloud tech providers and how to capitalize on them in the startup sphere. Listen in and learn about what cloud tech providers are, and how to go about leveraging them in a mutually beneficial way.

 

Jan 23, 2023

For this week's episode of the Partner Channel Podcast, host Tori Barlow is hearing about Powell Software firsthand from Chief Sales Officer, Edouard Payennville. An oh-so-satisfied customer of Allbound, hear how Powell puts partnerships first and the things they've done to see success.

Jan 16, 2023

For this episode, host Tori Barlow is joined by Dylan 'Dyls' Fernandez, Partnerships Coordinator at Findr. The two are tackling building a partner program at a startup; where to begin and how to set yourself up for success. Tune in to hear their takeaways and to-do's!

Nov 14, 2022

This week, host Tori Barlow sat down to speak with Richard Israel, Vice President of Channels at Navistone. This episode is all about working in threes to get the job done, whether that be building your go-forward revenue model or finding the best fit for leveraging your partners. Join the conversation and learn all about structuring your partner process and what you should definitely avoid.

Sep 21, 2022

Our Wednesday episode this week is a whirlwind of good advice. Sit down with our host, Tori Barlow, and her guest Tai Rattigan, Global Head of Partnerships at Deel and Co-Founder of Partnership Leaders. The two talk about what they’re seeing take shape in partnerships with the current economic climate and what to be mindful of as a partnerships professional right now.

Sep 19, 2022

Start your week off strong with a new episode of the Partner Channel Podcast!  Host Tori Barlow is joined by Chris Murray, VP of Partner Ecosystems at Lead Forensics. Together they touch on the topic of formulating a go-to-market strategy for your partner program, with particular attention paid to customer retention.

Sep 5, 2022

This week on the Partner Channel Podcast, Krish Ramachandran of CleverTap took a seat and had a chat with Tori Barlow, the VP of Marketing at Allbound. Together they talk about the framework that makes up the beginnings of a brand new partner program and the to-do’s for the first 180 days.

Aug 31, 2022

For our Wednesday episode this week, host Tori Barlow sits down with Will Taylor, Head of Partnerships at PartnerHacker.  They discuss the baseline for breaking into partnerships and the steps you can take to develop your brand.

Highlights:

  • Why creating content is a habit to get into
  • What characteristics you need to be a partnership leader
  • What growth opportunities people can take part in if they’re looking to make a transition into partnerships or grow in their current role
Aug 24, 2022

Host Tori Barlow, VP of Marketing at Allbound is joined by Aleksi Mattlar, Manager of Partner Success at Vena Solutions. They come together to discuss his contributions to Vena Solutions and his personal opinion on partner tiering.

Aug 22, 2022

In this episode, host Tori Barlow, VP of Marketing at Allbound, had the opportunity to talk with Ken Chez, Team Manager of Networking & Security Supplier Alliances at Arrow. Together they talk about the importance of partner recruitment, emphasizing that recruitment should be a living breathing entity of your overall partner program.

Aug 19, 2022

For our final episode of the week, Tori Barlow, VP of Marketing at Allbound talks with Steve Walden, Executive Vice President Business Development and Strategy at Incorta. Together they discuss engaging partners with bootcamps and the catalyst to the creation of Incorta’s partner program.

Aug 17, 2022

Join Tori Barlow, VP of Marketing at Allbound and Daniel Lancioni, Global Senior Director Partnerships at Reveal. Together they talk about incentivizing partners to increase engagement and how partnerships will become the driving force for profitability in the years to come.

Aug 8, 2022

Take a seat with host Tori Barlow, VP of Marketing at Allbound, as she chats with Nik Sanghavi of Caspio. Together they talk all things identifying your IPP, and what steps to take after you do.

Aug 1, 2022

The Partner Channel Podcast is back after a busy week with another episode. Tori Barlow, VP of Marketing at Allbound, had the opportunity to chat with Martin Schulz, the Co-Founder of PXP Consult. Together they talk recruiting partner, and how to take them to market onnce they're on board.

Jul 13, 2022
On this episode, VP of Marketing at Allbound Tori Barlow talks with Fernanda Pires, Partner Marketing Manager at Hootsuite, and together they go back to the basis as they cover rebuilding a partner program and what they've been doing at Hootsuite.
Jul 11, 2022

For our Monday episode this week, VP of Marketing at Allbound Tori Barlow took a seat and had a chat with Noam Horenczyk, Head of Strategic Partnerships at walnut.io. Noam talks all things he's experienced in the first six weeks on the job and building his first partner program from scratch.

Jul 6, 2022

Tune in with host Tori Barlow, VP of Marketing at Allbound, as she talks everything exec buy-in with Sam Samuels, Head of Partnerships at Friendbuy.

Jul 4, 2022

On this week's episode, we sat down with Rachel Collie of Unanet as she discusses selling internally and the significance of stickiness.

Jun 29, 2022

Tune into our latest episode with Larry Walsh, CEO & Chief Analyst at Channelnomics as he speaks with Tori Barlow, VP of Marketing at Allbound, about ways your channel can thrive during an economic downturn.

Jun 27, 2022

The Partner Channel Podcast continues to push forward! This week, we sat down with Brandon Lytle, the Head of Partnerships at Field Nation, to discuss his experience in starting a partner program from scratch over the course of his career.

Jun 20, 2022

Sit down with Tori Barlow, VP of Marketing at Allbound as she speaks with Paul Liao, Senior Partner, Development Manager of Cloud Alliances at Outreach, and join the conversation as they cover how to go-to-market on cloud marketplaces.

Jun 13, 2022

On this week's episode, Tori Barlow sits down with Katie Lambert, Senior Team Manager of Partner GTM and Enablement at HubSpot. Join them as they discuss how partners are apart of everything they do at HubSpot.

Jun 2, 2022

When considering onboarding, it can be compared to the training wheels on a bike. But that of course begs the question of when to take the training wheels off. On this week’s episode of the Partner Channel Podcast, sit down with Dan O’Leary of Box as he explains everboarding and why partner support shouldn’t stop at 30-60-90.

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