In this episode, we have re-released a highly downloaded webinar episode from our Becoming a Channel Chief Series. This episode features Cody Jones, Head of Partnerships and Alliances, at Zapier. Daniel and Cody talk about the journey to becoming a channel chief and key lessons learned on the path to Zapier. Cody explains the WIIFM Factor and why this crucial piece of learning has helped him grow global channel teams.
In this episode of the Partner Channel Podcast, David Thomson sits down with Akilah Murrell, Senior Director of Channel Marketing at Channel Maven Consulting. Akilah walks through the importance of social selling and explains why listening is the best way to gain alignment and commitment with your channel partners. She also explains the significant impact of co-branding, when done right.