In our last episode of season 2, host Tori Barlow is joined by Jeremy Balius, Managing Director at Filament! If you've got your ears to the ground in the partnerships space, you've definitely heard the word 'co-marketing' a lot as of late. But how can you co-market efficiently and effectively? On this episode, we're talking all about what NOT to do when co-marketing.
This week, it's another familiar face returning to the Partner Channel Podcast! Martin Scholz, Co-Founder of PXP, is back again to join host Tori Barlow. This time, they're talking about what to do when you're NOT ready for parners. The two cover setting expectations and the three steps to take to ensure your company IS partner-ready.
This week on the Partner Channel Podcast, host Tori Barlow is joined by Krishanth Thangarajah, Head of EMEA and America Partnerships at Yellow.ai! The two talk all things tech partnerships, including how to segment your potential partnerships and the impact of upping integrations.
This week on the Partner Channel Podcast, it's the return of Noam Horenczyk! Host Tori Barlow first spoke with him at the start of his partnerships career, but now we pivot to a 6 month progress check. Tune in to find out what lessons have been learned at Walnut.io and what Noam wishes he would have known when he was just starting out.
This week, host Tori Barlow sat down to speak with Richard Israel, Vice President of Channels at Navistone. This episode is all about working in threes to get the job done, whether that be building your go-forward revenue model or finding the best fit for leveraging your partners. Join the conversation and learn all about structuring your partner process and what you should definitely avoid.
This week, we had a two for one feature on guests! Host Tori Barlow is joined by Asher Mathew, co-founder of Partnership Leaders, as well as Kelly Sarabyn, Platform Ecosystem Advocate for HubSpot. This episode is all about changes in the partner landscape -- what they're noticing and what the value of investing in partner ops is.
This week, join host Tori Barlow as she sits down with Christy Oyedeji, Director of Partnerships at AWeber. This episode is all about the skills you need in a partnerships position, and how they can help crush your KPIs.
In a bonus episode of the Partner Channel Podcast, host Tori Barlow is joined by Isaac Morehouse, co-founder of Partner Hacker. For this special feature, the two talk about the much anticipated PL[X] event; what to expect, what to gain from attending, and who the speakers will be. Listen in to find out more!
This week, host Tori Barlow is joined by Blake Williams, founder and CEO of Ampfactor. This episode is all about pitching your partner program like a pro and the best practices for getting your budget approved.
Together they talk through all their best tips and tricks for forecasting and figuring out your financials!
On this week's episode, host Tori Barlow is joined by Matt Carpentieri, Senior Director of Partnerships at Shipmonk. The two talk about how to forecast for busy seasons, and what elements to analyze that may come into play.
This week on the Partner Channel Podcast, host Tori Barlow is accompanied by Ollie Fleischhut, Vice President of Marketing for Honeywell Building Technologies. Together they talk all about validating your partner program by strategically tracking ROI.
This week, we’re back again to talk about shifting from sales to partnerships. Join host Tori Barlow and guest Jason Ashman, Sr. Director of Strategic Alliances at SaasLabs as they talk about taking the plunge into partnerships and how to take along your sales skills that suit the job.
Just in case you missed it, we turned our most recent webinar into a special episode of the Partner Channel Podcast! Join host Tori Barlow and guest M.J. Patent while they talk all things onboarding and its importance among your partners. Listen in as they lay down the necessary steps at mapping out the onboarding process.
We have another great episode of the Partner Channel Podcast in store, finishing September out strong! For our Monday episode this week, host Tori Barlow had a chance to chat with Justin Zimmerman, Partnerships Strategist, Marketer, and thought leader in the partnership space. Together they tackle the topic of building your personal brand and establishing yourself as a source of knowledge in the space.
Our Wednesday episode this week is a whirlwind of good advice. Sit down with our host, Tori Barlow, and her guest Tai Rattigan, Global Head of Partnerships at Deel and Co-Founder of Partnership Leaders. The two talk about what they’re seeing take shape in partnerships with the current economic climate and what to be mindful of as a partnerships professional right now.
Start your week off strong with a new episode of the Partner Channel Podcast! Host Tori Barlow is joined by Chris Murray, VP of Partner Ecosystems at Lead Forensics. Together they touch on the topic of formulating a go-to-market strategy for your partner program, with particular attention paid to customer retention.
Join host Tori Barlow and guest Teddy Ludmer, Head of Partnerships at Pento, for our Wednesday episode of the Partner Channel Podcast. Together, the two talk about the transition from a sales-based position to a career in partnerships and the skills that can transfer over.
On our Monday episode for this week, join host Tori Barlow and Ben Bassett, Senior Manager of Channel and Alliances a Paystand. Together they tackle the topic of career progression in partnerships and talk about the practice of self evaluation to push yourself forward. Plus, a QBR template created by Ben Bassett, free to download for our listeners.
On this episode of the Partner Channel Podcast, host Tori Barlow had a chance to talk with Kyle Schroeder, VP of Global Partnerships at Movable Ink. They discuss the steps to take when working towards upward mobility in your career and the skills you need to be a better fit for leadership positions.
This week on the Partner Channel Podcast, Krish Ramachandran of CleverTap took a seat and had a chat with Tori Barlow, the VP of Marketing at Allbound. Together they talk about the framework that makes up the beginnings of a brand new partner program and the to-do’s for the first 180 days.
For our Wednesday episode this week, host Tori Barlow sits down with Will Taylor, Head of Partnerships at PartnerHacker. They discuss the baseline for breaking into partnerships and the steps you can take to develop your brand.
Highlights:
Join host Tori Barlow, VP of Marketing at Allbound, as she talks with Samantha Cartwright, VP of Strategic Alliances at vFunction. They discuss the impacts of the economic downturn on channel and how to scale a program and make the most of what you have.
Host Tori Barlow, VP of Marketing at Allbound is joined by Aleksi Mattlar, Manager of Partner Success at Vena Solutions. They come together to discuss his contributions to Vena Solutions and his personal opinion on partner tiering.
In this episode, host Tori Barlow, VP of Marketing at Allbound, had the opportunity to talk with Ken Chez, Team Manager of Networking & Security Supplier Alliances at Arrow. Together they talk about the importance of partner recruitment, emphasizing that recruitment should be a living breathing entity of your overall partner program.
For our final episode of the week, Tori Barlow, VP of Marketing at Allbound talks with Steve Walden, Executive Vice President Business Development and Strategy at Incorta. Together they discuss engaging partners with bootcamps and the catalyst to the creation of Incorta’s partner program.