In this episode Ali Spiric, interviews Jisse Plaggenborg, the Channel Sales Leader at Teamleader. Together they discuss:

• How the Teamleader partnerships team doubled the internal headcount in four years
• What the 80/20 rule is (and how to break it)
• Why you should break up partners into high touch and low touch groups

In this episode of the Partner Channel Podcast, Ali Spiric interviews Damiaan Van Zanen, the head of partnerships at Total Synergy. They discusses the types of partners Total Synergy works with and the importance of understanding partnership goals before formalizing contracts. This episode provides valuable insights into Damiaan's partnership journey and finding the right balance between formality and informality.